[2024 JDC Բ ߰ ϴ NIE] (4)ͷ
Է : 2024. 06. 19() 00:00
ij ̵ Һ ɵ ָ
ùٸ ؿ , Ȱ ɷ ߿
񱤰 ϰ ־

[ѶϺ] ȭϰ ȭϴ ϸ鼭 츮 ߿ϰ ʿ 츮 ϻ 縦 ϰ, ̸ ùٷ ϰ, ϸ, Ȱϴ ɷ, ͷô.

̵ ϰ پȭǸ鼭 ȸϴ Һڵ ޽ ° ȿ ̴ ̸ ' ' ð ִ. پ 귣 , ȭ, , ϳ ǰε ϼǾ Һڵ鿡 ٰ. ̿ ȭ Һڵ ϰ ϴ ư ٴ ִ.

ͷð 񱤰 ϰ ɵ Ȱ ƴ϶ ׸ ״ ޾Ƶ ʰ м ִٴ ĸ(Persuasion Knowledge Model)̷п ȴ.(Friestad & Wright, 1994)

Ź , ũ Ȱ ۱ ʰ ġ ġ ̴.

̵ ô뿡 鼭 پ Ȳ ̵ Һ, , Ȱ ִ ɷ ߿伺 ȸ 䱸 ұϰ ͷÿ ɰ å Ǿ Դ.

, ȭϴ ̵ ȯ ӿ ɵ Һ ϸ鼭 ܼ ؿ Ѿ ġ , ߻ óɷ, ۴ɷ ϴ ͷ ̷ Ѵ.

'ͷ' 1ܰ: , , ɰ ľϰ â ٲ㺸 м پ ˾ƺ ǵ ãƳ о ϴ ܰ 2ܰ: ġ м پ ˾ƺ ͱ з Žϴ ܰ 3ܰ: ǥ ϸ鼭 ȹ, 丮 ۼ, Ǵ Կ ϸ ͱ ϼϰ, DZ ؿ ǰ ϰ ȣϴ â ܰ Ѵ. <ȭ/̵ȸ 'ON'>



̷ ߾



- , ɰ ˾ƺ

- ֱ ְ ãƺ

- ִٰ ϴ ãƺ

- پ ϱ

Ž м

- ִ ġ Žϱ

-ô븦 ޽ ã

- , ǵ ã

- پ ã

- Ʈ ã Ẹ



- ȹ 丮

- ۰ ľϱ

- ϰ ϱ

- ȭ ͱ ϱ

ȸ

- DZ 캸

- ȣϱ

(Tip)

-پ Բ ãƺ Ȱ ϸ ƿ.

- ɰ Բ ֵ ּ.

- ޽ ô뺰  ٸ ϰ ִ ˾ƺ ̾߱ ϴ ͸ε ̷ο ־.

- ϴ پ ϰ ãƺ.

- ̾߱⸦ ּ.


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